I have a question for you…
CAN YOUR CLUB HANDLE 30 MORE BOOKINGS A DAY?
I have been helping small businesses use the internet to boost sales and reach new customers.
I wanted to tell you about one of my clients in Arizona. They are a small Country Club in the White Mountains and they were just not at all happy with their website. It was an old outdated website that they couldn’t update, didn’t have any tracking, and honestly, it wasn’t a very good representation of their club. In fact, none of the pictures on the homepage were of their golf course!
Take a look: ➠
They couldn’t do anything with their website and worse they didn’t even know if the site was getting any hits, let alone know if it was making them any money.
YOUR WEBSITE SHOULD BE THE BEST, YOU SHOULD BE IN CONTROL, YOU SHOULD KNOW THAT IT IS MAKING MONEY FOR YOUR CLUB.
They were so frustrated with their site so they decided to give me a call. We looked at their competitors, we looked at what they wanted their website to be, we talked about what their website should do and then we made a plan.
Take a look:
They got a fresh new site, that was responsive (works on all devices), featured the stunning beauty of their course and gave visitors access to all the information they could need on Page 1.
THEY GOT A SHARP LOOKING SITE, BUT THAT IS ONLY HALF THE STORY. DID THE NEW SITE BRING IN MORE BUSINESS?
I want to cut to the chase, because this is what I really wanted to tell you about. Their old site had no tracking, so they didn’t know if the site was bringing in any new business or not. Their new site included tracking and we learned just what a big difference the site would make in just a few weeks.
The site started off with just 5 or 6 visitors a day, but once Google indexed the site, and we connected the site to social media, it took off! The site jumped from 6 on Google search to number 1 in about 2 months and they kept going up from there! The stats in these screenshots show the daily visitor count averages around 75, AND of those daily visitors, 65% of them are first-time visitors. You read that right, they get about 50 new visitors to their site EVERY DAY.
If I stopped there, that would be pretty impressive, but we also know that of those 75 daily visitors, 39 are taking action on their website that could result in a sale (Tee time booking, Phone call, Getting directions on their phone etc.). That’s not even the best of it. We know for a FACT that 34 of them are booking tee times. Every single day! And those are all public Tee times, not member Tee times. If those are just individuals, booking themselves for a twilight tee time…
…The website can generate a minimum of $1000 a day.
And that’s just tee times! We know that some of those people clicked the links to the Restaurant & Bar, and they will probably buy a sleeve of balls and a burger at the turn!
I KNOW THAT YOUR CLUB COULD FIND A WAY TO USE THAT EXTRA $1000 A DAY AND I WANT TO HELP YOU GET THERE!
Now, of course, I can’t guarantee the same results. This club was really committed to the strategies we had laid out, and we put in a lot of work, BUT what I can guarantee you is that
I WILL GIVE YOU THE BEST SHOT at those kinds of results.
If you don’t know how well your site is performing, then that is a BIG indicator that we may need to talk. If you love your site, but it is not bringing in business like you expected, then you need to give me a call. Call me at 928-351-7852
WHAT WE DID FOR THEM, WE CAN DO FOR YOU…
Here is where things get really interesting. 78% of the people that visited their website last year came from search engine results. Not paid Ads, not Direct entries, not from links, but from Search Engine Results.
We put in a lot of work to develop their business listing and their on-page search engine optimization to make sure that they were being found when people were looking for a place to play golf. That way when people searched for “golf courses in pinetop arizona” (try it yourself) they come up as #1 on page one of Google, and they are the first and second result in the maps.
However, there was another card up our sleeves. The number one item that caught people’s attention on the site…
The Stunning Photos
Nearly half of the views (48%) came from the photos. A picture is worth a thousand words and just getting some great photos of the amazing golf course brought in half their traffic!
PHOTOS AND VIDEOS THAT ACCURATELY REPRESENT YOUR COURSE ARE A GREAT PLACE TO START!
Take a look at some of the most popular photos from the course:
If you would like to chat with me and see if we can help boost your tee times, then give me a call. Even if we start with just a tune-up and some photography that can make a huge difference.
I am running a special, just for meeting with me,
I will GIVE you a FREE drone flyover and photo shoot on your favorite hole.
You can use the video and photos however you want it’s my gift to you.
CALL TODAY TO SCHEDULE AN APPOINTMENT:
928-351-7852